2023考研英语一真题答案解析（46-50）

考研英语真题答案来源：新东方考研 2022-12-25　

Section III Writing (30 points)

Part A(10 points)

【参考范文】

Notice

December 24,2022

Professor Smith is looking for a student to join his research program regarding campus sports activities.The duties of the position require that the student collects data on campussports activities to be analyzed by the research team. This includes observing various athletic events, speaking to student athletes, staff, and faculty,and documenting their experiences.

In addition to data collection, thestudent will also be responsible for organizing meetings with Professor Smith or other research team members to discuss project progress. The successful applicant should be highly organized, patient, and have a keen interest and knowledge in sports.

If you are interested in joining thisresearch program, please contact us at email@123.com to apply.

Students' Union

Part B (20 points)

【参考范文】

Unfolded in the elaborately painted cartoon is an eye-catching and thought-stimulating scene:some young men are rowing dragon boats,and a large number of people crowded to watch the game. An aged grandma turned to her spouse and said cheerfully:“it is wonderful that the Dragon Boat racing is getting increasingly lively in our village.”Apparently, what the cartoonist attempts to emphasize is the inheritance of traditional culture.

There is no denying that our Chinese, in recent years, have been attaching great importance to the carrying of the traditional culture and bringing it to vitality. Traditions are supposed to be inherited and advocated from one generation to another. Like tangible cultural heritages such as Great Wall and the Forbidden City, intangible cultural heritages like Peking Opera and celebration of traditional festivals are equally crucial. As a country consisting ofa great diversity of ethnic groups and with time-honored history and civilization, China abounds in intangible cultural heritages, which connect modern people to the historical past, allowing them to acquire a cultural and historical identity. Without cultural heritages, we would be rendered absolutely rootless and we would find it hard to cope with challenges at present and in the future.

However, the modernization process poses mounting threats to intangible heritages. It is also pathetic to see elderly people in possession of such legacies pass away without transmitting them to the younger generation. Confronted with those challenges, we should both preserve and rejuvenate our ancestral heritages sothat we can help contribute to cultural diversity of the world.

Part C

(46) AI can also be used to identify the lifestyles choices of customers regarding their hobbies,favorite celebrities,and fashions to provide unique content in marketing messages put out through social media.

【参考译文】人工智能还可以用来识别出消费者生活方式的选择，包括他们的爱好、最喜欢的名人和时尚，从而通过社交媒体发布的营销信息来提供独特的内容。

(47) Some believe that Al is negatively impacting on the marketer's role by reducing creativity and removing jobs,but they are aware that it is a way of reducing costs and creating new information.

【参考译文】一些人认为，人工智能通过减少创造力和工作机会对营销人员产生了负面影响，但他们也意识到，这是一种降低成本和创造新信息的方式。

(48) Algorithms used to stimulate human interactions are creating many of these concerns,especially as no-one is quite sure what the outcomes of using Al to interact with customers will be.

【参考译文】用于刺激人际互动的算法正在引发许多此类担忧，尤其是在没有人非常确定使用人工智能与客户互动的结果会是什么情况下。

(49)If customers are not willing to share data.AI will be starved of essential information and will not beable to function effectively or employ machine learning to improve its marketing content and communication.

【参考译文】如果客户不愿意分享数据，人工智能将缺乏必要的信息，无法有效地发挥作用，也无法使用机器学习来改善其营销内容和传播。

(50)The non-intrusive delivery of the marketing message in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.

【参考译文】以一种对目标客户需求敏感的方式非侵入式地传递营销信息是数字营销人员面临的关键挑战之一。